Thursday, 16 October 2014

What Photography Means to Master One Productions.

Photography is an intricate art that opens our eyes to ordinary things that we would usually pass by unnoticed in our day to day lives. Master One Productions has our very own in-house photographer, versed on graphic design, and videography. We can wrap up your memories in a smooth, professional and clean cut way at a competitive rate.

Master One Productions Ltd Recording Atiste Tydal

They say a photo is worth a thousand words, what are you saying?
Come in to 6 Ballater Avenue, Kingston (Off Balmoral Avenue) to get your photo fix, you won’t regret it! PACKAGES START AT JUST $15,000 JMD


"What I like about Photographs is that they capture a moment gone forever , impossible to reproduce"

Written by Danielle Wright

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Wednesday, 8 October 2014

Employers Counting the Pennies Lost to Chik-V: Chikungunya and Jamaica’s Productivity

One Panadol! One Panadol! (x2) Mosquito one, mosquito two, mosquito bite me mosquito bite you! is one of the tunes of the mosquito spread virus in Jamaica by the young, up and coming artiste Wayne J .While a number of Jamaican artistes are finding productivity in the outbreak of the Chikungunya virus by making songs poking fun at or informing the public about the virus, many other sectors of the work force are being combated by high levels of employee absenteeism. Employees are feeling the bite, a pinch to their pockets as they lose worker productivity. This attack on productivity by the virus has gotten the attention of The Jamaica Employers’ Federation (JEF).



The JEF expresses its concern about the threat to productivity on the island stemmed from an increase in the number of suspected cases of the Chikungunya virus. The JEF’s immediate past president Wayne Chen said the private sector is aware of an increase in employee absenteeism and the impact of the virus on the work force and the ripple effect on the economy could be significant. However, there is hope as the authorities work fervently to ensure that the outbreak does not attain epidemic status.
  
President of Jamaica Employers’ Federation – Wayne Chen 
A detailed analysis of the impact that the Chikungunya virus is having on Jamaica’s productive sector is being conducted. David Wan, President of the Federation, has stated that the initial responses to a Chik-V survey being conducted, from five per cent of its 400 members; a clear indication that productivity is being affected.

"Approximately 90 per cent of that five per cent that responded say that they've noticed an uptick in absences and sick-leave for flu-like symptoms," he said.

Wayne Chen- President of Jamaica's Employer Federation
Employers are being asked to empathize with employees in the wake of the truly crippling disease that renders its victims helpless to high fever, excruciating joint pain mainly in the hands, wrists, muscle pain and ankles and a rash. The Health Ministry states that even though the virus does not often result in death children and the elderly are at risk of more severe symptoms. 

The Health Ministry anticipates that this debilitating virus is likely to take its own “sick leave” in six to twelve months. Until then keep safe with mosquito repellents containing Deet, remove water from old tires bottles and cans around your house or workplace and close windows and doors in the evenings! 

Have a good one Master One Fam!

Written by Danielle Wright

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Monday, 6 October 2014

Successful Tips for Going on Tour Pt 2

Our last article looked at Successful tips for going on Tour. As an Artiste , going on Tour is a huge part of your career , a large percentage of funds is earned by venturing to new Countries & Cities. Below is the last set of tips for going on Tour.


TIP #5: Go tell it on the Mountain!

Get the word out by bull horn, town crier or trumpet (just kidding).These days social media is the talk of the town and it would do you good if your following (assuming your brand as an artiste is social media savvy) is updated on the where and the when of your travels. It is important to be consistent online by keeping your fans up to speed through your social media outlets. Also be sure to get influencers from local newspapers, entertainment websites and blogs to get the word out about your tour, even give out a few press passes to these influencers to maximize press reach.

TIP # 6: Plan your day to day activities

Don’t just plan your venues! Where will you sleep? Eat? Travel from place to place? The nitty gritty has to be planned so you can even schedule free time throughout your tour. This is not to waste time but to ensure that you do not burn out (that’s when things get real messy). Have some downtime, a stressed musician will not perform at his best .Go and check out what different cities or towns have to offer while getting to do what you love as an artiste. The better relaxed and prepared you are the more benefit you will get out of you time on tour.

TIP# 7: Raise funds and budget

If there was no other reason to plan your tour far in advance, this is why. Planning ahead will allow you to raise money for your tour. Whip out your calculator and tap it up like Madea, ensuring you calculate all your mileage, hotel accommodation, food, emergency funds and enough cushioning for the unexpected. You can put aside some rain money from local gigs for your tour.

TIP#8: Advance the shows

Make sure to follow up with the show coordinator sometime between a month and a week before your performance date. This will paint a good picture of you as a serious professional with the venue and to the promoter. You always want to be held as reliable and professional in your endeavours.This will also allow a smooth flow of events for your fans and your band.
Some questions to consider:
 When are the set times?
What time do doors open?
What time can we load in?
Is there a sound guy?
Are there monitors?
Is there a catering budget?
Is there a runner for the show?
If your fans are younger, is there a curfew to worry about?
Researching these things will save you time and money and will leave your undivided attention on the paramount: your performance.


TIP #9. Build solid credibility

When it’s all said and done and your tour is over (sadly, all good things come to an end) keep the connections! keep in touch with the venue managers and booking agents. Send thank you letters and check in with them if ever in the same area again. These links will go a far way throughout the rest of your career. Manners carry you through the world!

By following these pointers, you’ll be prepared, organized and ready for the road! 


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Saturday, 4 October 2014

Successful Tips for Going on Tour: Part 1

Jumping from one place to another, reaching out to fans and other curious Joes and doing your favorite thing in the world. This sounds like a great opportunity for a musician whether new on the scene or an established entertainment mogul to spread their influence to different geographies. Seeing persons outside of your local fan-base respond to your music is the ultimate reward for a musician .However, touring also comes with its eventualities and putting in quality preparations for your tour will make it as satisfying and beneficial as it can be.



Here are 9 successful tips for going on tour!

TIP #1:  Legitimate Work
Plane tickets? check  
Itinerary? Check
Work permit? Uuuum?

Whatever you do, wherever you go, ensure that you secure for yourself a work permit for you to freely traverse on your tour without any glitches or hitches with the law.

Decide how you will apply, whether online or on paper.
Get the application package
Pay the application fees
Submit your application

Once you have your work permit, you are good to set up the logistics of your tour! One step closer to a successful tour!

TIP #2: Prepare your Electronic Press Kit


Before you wheel out your suitcases and dust off your passport you need to make sure your electronic press kit (EPK) is in tip top shape, indeed pristine condition to submit to venues along with all your social media channels and your website being up to date.

TIP#3: Do your Research


Have you ever been to a new place or event that didn’t quite meet up to your expectations in terms of entertainment value and value for your money? You want to ensure that the places you visit during your tour are worth visiting. Is this where your target market is? Are people keen on coming to the locations you have chosen? Many artistes or marketing managers (some artistes juggle both and have even more roles) separate their markets into A, B and C markets.
“A” markets are big music markets,” B” markets tend to be less dense areas but still with decent art scenes while “C” markets are typically less populated areas ; build your itinerary accordingly. While A markets will give maximum exposure, B and C markets are just itching for excitement and high entertainment! Your research will allow you to make informed decisions about venues. You will be able to uncover who has been to these venues before, how successful they have been and whether it is worth it to go there.
Once you get a hold of list of venues in the markets you want to tour through research, begin contacting them with your EPK and start confirming and solidifying your route. Six to twelve (6-12) months in advance is the best time to start doing this.
This tip will save your life! Don’t skip it.

TIP#4: Eye out your Pit stops.

The previous tip leads us to the next step of properly planning your tour. Planning a tour is a diligent process if you want the best results, more fans and more love from loyal fans. You should plan your tour at least six months, even a year in advance. This will give you room to wiggle your toes and to fit comfortably on venue booking calendars well in advance. You will also have time to plan your marketing calendar – from scheduling social media posts to getting on community calendars getting the people ready for your tour.

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Friday, 3 October 2014

A Dangerously Roots Night with Duane Stephenson

On Wednesday September 24, the Master One Productions Ltd Team was invited to " Dangerously Roots" the 3rd Studio Album for Reggae/Roots Artiste, Duane Stephenson.

Duane Performed songs from the new Album like "Cool Runnings" , "Good Good Love" , "Rasta For I ", as well of a few popular hits form earlier hits that catapulted his Career.

Below are Pictures of the night




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Tydal Completes 2nd U.S Promo Tour

Reggae artiste and songwriter Tydal returned to the island last week after completing a promo run of South Florida. This was his second promo appearance in the United States since January.


The Master One recording artiste utilized the promotional jaunt to broaden his fan base, while introducing his music to a multicultural audience.

"I gained a lot of exposure from this promotional run. We did clubs in South Florida and this exposed my work to a multicultural audience," Tydal said in a media release.

Among the venues he performed at were South Beach in Miami and the Ginger Bay Café in Hollywood, Florida.

The artiste also visited several media outlets, including radio station Hot 105 FM, WAVS 1170, 99 Jams and Starz FM where he did interviews and promoted his music.

Earlier this year, Tydal launched the EP, The Journey of a Young Warrior. Among the tracks which have gained strong support are Silent Warrior, Babylon Burning and Somewhere In Africa. The EP was released by Master One Productions and VPAL Music.

Tydal is gearing up for a number of local and overseas gigs. He can be seen in action at the CB Pan Chicken Championships grand finals in November, as well as several shows locally during the Christmas season.

A video for Somewhere Is Africa will be released shortly.

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Thursday, 7 August 2014

Successful tips for Shooting a Music Video

Sooo you've made it to that point where you've written a hit song, recorded it , did some promotion and is now ready to shoot the Video. Believe it or not , shooting a Music Video is no easy feat. It involves working with people with different personalities and trying to match creative personalities by bring a creative vision to life. Below are tips for shooting a music video successfully.


Get a Script: You need a script! There are no ifs, buts or maybes... this will serve as a guide to your video and will help you to know who or what goes where and also all the scenes and transitions. As mentioned above each person has their own idea and its important to have some sort of direction for clarity. Here at Master One Productions Ltd, a script is included in the videos we shoot for our clients.

Be on Time: In this Industry time is literally money. You should have a running order which is like an Agenda or Program for the day which tells you who will show up when and the time things will get done. It is important to do make-up first as this takes the longest. The artiste also needs to not play Diva/Divo and show up at their respective time, even before everyone else.

Have all you Need: Ensure that you have all Lens and Props that you will need for the shoot. It looks really un-professional when a director or producer shows up to set scurrying around for items. If you have trouble keeping track of all you need , write a list and pack them over night.

Quiet on Set! A music Video is not a rave .. even if your song is about an actual Rave! It is not a free pass to a party but it should be taken seriously. There should be no noise, boisterous laughing or anything that is considered disruptive. There is a trend here in Jamaica where artistes tend to bring an "entourage" when they are filming. This entourage consists of : A best friend , mother, cousin , brother, girlfriend , baby mama ,cousins boyfriend and so on. Keep it professional!

Be Creative: I have seen music videos that make absolutely no sense. It's like seeing an airplane on a train track in terms of the way the video and the song differs. The Music Video has to actually make sense! It has to capture elements of the Song in a visual format.Remember at the end of it , your name will be in the end credits and will be the first thing people see when the Video premiers. 

Visit us at 6 Ballater Avenue, Kingston 10 Jamaica
876-908-3042 | masteronemusic@gmail.com

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