"Name Brand ": Branding,Get it Right .

In Jamaica, to many people, if you’re not wearing a brand “yuh nah seh nutt’n”. A ‘name brand’ as Jamaicans call it, is anything that is well known and usually more expensive than other brands and generally more coveted ,”everybody want one”. The essence of a brand is in what it says to a consumer and how it makes them feel. Business owners of small, large or micro enterprises; entrepreneurs all have to build an image that is memorable, reliable, effective and lasting. Who are you? What does your your brand say? How do people feel about your brand and how long will you be remembered?

A brand is the name,term.design,symbol or any other feature that identifies one seller's product distinctively from other products.

Your brand is everything, it’s true that a man’s reputation comes before him .Your brand tells your consumer what they can and should expect from you. It sets you apart from your competitors and builds your chances of gaining or cutting out a slice of market share for your business.

Is your brand a ‘name brand’? Well known and in high demand?

Here are some tips in creating your brand:

You can’t be all things to all people.

Ready, aim, fire! You need a target, you can’t and won’t reach everybody .There is no brand or product that will appeal to everyone .Therefore, figure out just who your target market is and make your brand as appealing to them as possible.

What are their likes/dislikes?

§  Are you satisfying a burning need with your product or service?

§  Is your delivery of these services done in a pleasing way?

How does your brand make them feel?

§  Important, like you value their time?

§  Can they trust your promises?

Are your services convenient and tailored to them?

§  Are your consumers comfortable with your office hours and open/closed days?

§  Do you make customers feel at ease to ask questions of your services?

Are you high cost/high quality or low cost/high value?

§           How do your prices compare to your competitors?

You can’t be at opposite ends of the field .Who you are as a brand is determined by whom your target customers want and need you to be .If there is a need, fill it! Tailor your brand to the people you know will gravitate toward your product/service.

The foundation of your brand is your logo.

Get a great logo designed and paint the town red with it!

Rome was not built in a day but when it comes to your brand, over days of publicizing your brand’s logo it can produce you the benefit of a buzz on the streets .You always want people talking (positively!)

Create brand messages

This is what your brand stands for. It tells your consumer your core values and what their experience with you will be like in light of your brand attributes.

Develop a tagline and design templates for your marketing materials.

Make it short, meaningful and memorable. This is your brand essence.

Your marketing materials be it posters, billboards, flyers, TV/radio/print ads, social media visuals need to be consistent in their message, colour scheme and quality. Getting a graphic designer to be true to your brand essence is also very important.

Be consistent

There’s no room to be great today and not so great tomorrow. Never let consumers begin to question who you are. Build a relationship with consumers that will allow them to trust your brand and recommend your brand without question.

Branding is a day in, day out ordeal.Establishing a brand is only half the battle.Maintaining your brand image is the next task at hand. Using a reliable agency to market your brand and keep up your appearance is paramount to building an effective brand.

Designing your logo, flyers, and billboards, in essence will build a reputation for your brand that will positively persuade your consumers on how to think and feel about your brand.

Your trusted partners in branding, Master One Productions Ltd, will get your business off on the right foot when it comes to branding your business or even your personal image.

Our services include:

Video Shooting
Photo Shoot
Marketing & Promotions
Studio Session Recording
Green Screen Studio
Professional Video Shoot (Indoor/Outdoor)
Professional Photo Shoot (Inclusive of Make-Up Artiste)
Advertising Agency
Video Editing
Production
C.D Printing/Duplication

Contact Master One Productions Ltd 1876 - 908 - 3042
Email: masteronemusic@gmail.com

Master One Productions Ltd.

"Music is Our Destiny"

Get your branding right!

Blessings!

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