Successful Tips for Going on Tour: Part 1

Jumping from one place to another, reaching out to fans and other curious Joes and doing your favorite thing in the world. This sounds like a great opportunity for a musician whether new on the scene or an established entertainment mogul to spread their influence to different geographies. Seeing persons outside of your local fan-base respond to your music is the ultimate reward for a musician .However, touring also comes with its eventualities and putting in quality preparations for your tour will make it as satisfying and beneficial as it can be.

Here are 9 successful tips for going on tour!

TIP #1:  Legitimate Work
 Plane tickets? check  
 Itinerary? Check
 Work permit? Uuuum?

Whatever you do, wherever you go, ensure that you secure for yourself a work permit for you to freely traverse on your tour without any glitches or hitches with the law.

 Decide how you will apply, whether online or on paper.
 Get the application package
 Pay the application fees
 Submit your application

Once you have your work permit, you are good to set up the logistics of your tour! One step closer to a successful tour!

TIP #2: Prepare your Electronic Press Kit

Before you wheel out your suitcases and dust off your passport you need to make sure your electronic press kit (EPK) is in tip top shape, indeed pristine condition to submit to venues along with all your social media channels and your website being up to date.

TIP#3: Do your Research

Have you ever been to a new place or event that didn’t quite meet up to your expectations in terms of entertainment value and value for your money? You want to ensure that the places you visit during your tour are worth visiting. Is this where your target market is? Are people keen on coming to the locations you have chosen? Many artistes or marketing managers (some artistes juggle both and have even more roles) separate their markets into A, B and C markets.
“A” markets are big music markets,” B” markets tend to be less dense areas but still with decent art scenes while “C” markets are typically less populated areas ; build your itinerary accordingly. While A markets will give maximum exposure, B and C markets are just itching for excitement and high entertainment! Your research will allow you to make informed decisions about venues. You will be able to uncover who has been to these venues before, how successful they have been and whether it is worth it to go there.
Once you get a hold of list of venues in the markets you want to tour through research, begin contacting them with your EPK and start confirming and solidifying your route. Six to twelve (6-12) months in advance is the best time to start doing this.
This tip will save your life! Don’t skip it.

TIP#4: Eye out your Pit stops.

The previous tip leads us to the next step of properly planning your tour. Planning a tour is a diligent process if you want the best results, more fans and more love from loyal fans. You should plan your tour at least six months, even a year in advance. This will give you room to wiggle your toes and to fit comfortably on venue booking calendars well in advance. You will also have time to plan your marketing calendar – from scheduling social media posts to getting on community calendars getting the people ready for your tour.

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