Marketing vs PR

MARKETING VS PR

Publicity,Public Relations ,marketing and advertising, aren't they basically the same thing? No they aren't synonymous .They all communicate a story but the aspects they focus on differ.Public Relations (PR) and Marketing often get interchanged by those that don't understand the difference in their function.Their functions overlap and are very similar but  they are very unique and intricate and tend to compliment each other. The technology savvy users of social media and the 'techy' makes it even more important for these tools of persuasion.They are used not as a single effort by a business to propel itself and etch its brand into its customer's mind's but as part of a communication strategy.

PR is building a relationship with your customers.

Marketing is centered around building a product to have the right price ,placement and the right promotion of this product for its targeted consumers. A marketer's aim is to sell a product or service while PR is more concerned with the reputation of a brand and how consumers interact with that brand.This relationship building has taken a new form since social media is every company's best bet to connect with a variety of audiences,young and old.

Marketing supports sales.

While Public Relations is also concerned with the sales an entity makes ,this is marketing's prime goal.PR is defined by its overall positioning of a company ,its marketing and its sales.Every aspect of a company's communication strategy is targeted toward making more sales,including PR,but in a less direct way.By the good promotion of a company,consumers will see the company in a good light and the sales will come.

Marketing is proactive while PR is reactive.

Ever heard of a PR crisis ?  PR efforts are often made when there is news to be reported, a community that needs outreach,a new product to promote or change in a company's branding.PR is the aspect of a company that tries to capture the attention of the audience it targets to gain a special place in consumers' minds and hearts.

All in all the lines of these vehicles of communication to sell and bring profit to an organization blurs more and more each day.Due to new technologies and the need for target markets to stay plugged in to every move companies (small or large) make.

A company is more than a building,more than a logo ,more than a catchy tagline but a relationship and driving people to action ,which is the purchase of your product,service or idea . However , a tug and war need not be settled to see whether PR or Marketing is more effective ,but the two need to work together to make the dream work.

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