10 Ways to Kill your Music Career

Music is a wonderful field to get into. It requires Talent , Passion and Dedication. There are some people who dive into the Industry without any clue thinking they can do it all by themselves. This , along with others ways is how you can kill your Music career before it even starts.

Having an "Entitled" Attitude: Many Artistes and Musicians go into the industry thinking they are entitled to everything. They show up late to rehearsals, skip studio sessions and are generally rude to everybody because they believe the industry owes them something for their talent.

Substance Abuse: I have no idea why Musicians and Artistes love drugs .. maybe because it's easily accessible and cheap compared to a Lamborghini.Whatever it is, it is one of the quickest ways to kill your career .. literally. Think Whitney Houston and Jamaican artiste Tiger ( not dead physically but his Career is )

Not having a serious Web Presence: We live in a Digital Age, most people are logged on to whatever device for more than half the day. Artistes need to find a way to reach these potential fans when they are online by committing to building their online presence.

Not Touring: Some artistes like Celine Dion make the bulk of their Revenue from touring. Touring is getting harder and harder since recording continues to devaluate. Tip for Touring: Tour with a popular artiste in the same genre as yourself.

Not Being Fully Available: Having a successful music career is a full time business. It is impossible to have a full-time music career and a full-time job at the same time. Something has got to give.

Giving Away too much Free Music: Sure you can have a few Promo CD's to give to promoters and disc jocks, but there is no sense in giving your music away to everyone who asks. How will you make money? There is a discrete way of telling your fans to purchase your music online.

Delivering a Terrible Press-Kit: A Press-Kit is like your "Musical Resume", ensure that all words are correctly spelled, ensure the pictures are current. A powerful, well-crafted Press Kit dramatically increases the chances of catapulting your career to the next level.

Relying on everyone but yourself to build your Career: Sure Managers , A&R and Record Labels are there to help you get your talent to that level ... but that is exactly what they are there to do.. help you. The onus is on you to go that extra mile to stay a few hours more in Studio to perfect that song.

Making Terrible Music: In the Jamaican Society for example, this seems to be very popular. A lot of young artistes are making music that has no value and makes no sense. Sure it's popular for now .. but it has no staying power or longevity.

Not Selling Merchandise: This is for more established Artistes. Once you've built a fan-base , its now time to add merchandise... It could be T-Shirts, Shoes, Watches .. whatever it is, sell something with your name on it! This is additional Revenue.

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Music as a Career

"One good thing about Music , when it hits you, you feel no pain" - Bob Marley 

Music has the power to make you feel better when you are having the worst day possible. There is a song for whatever mood you are in to uplift you. The field of Music is as far and wide like the personalities of each unique individual. If you decide to pursue Music as a Career, you have selected one of the greatest career paths in life. If you decide to take this path, here are some things you need to consider:

Make sure you are driven by Passion: If you have one of those "get rich quick mentalities" your career will be short lived or even non- existent. Most established musicians will say, they had an innate passion for music and it chose them instead of the other way around. If you have no natural talent or no love for it ... don't get involved.

Knowledge is Power: Information can never be too much (even in this "Facebook Age") This is where Self Investment is important. Invest in books, go to seminars, listen to Pod-casts.. whatever you can do to get information in this field, do it. As mentioned above, Music is a wide field and one can get lost or even misled. If you have the right information you will be well equipped with the relevant skills to make yourself better and have a successful career.

Practice, Practice, Practice: Look at it this way ... this is your gift to the world. This gift has to be beautifully packaged and presented to the world. Practice makes perfect and it makes sense. Imagine being selected to perform at the Superbowl or a World Cup Soccer Match and you totally flop because you didn't practice singing live. Practicing saves you from humiliation and sharpens your skills.

Network: Having talent is not enough! You need to know the right people and start building your "brand". Brands are not what they used to be in the early 90's where people associated it with material objects like shoes and bags. Building a brand is important as it is needed for growth in your career. Align your self with some of the movers and shakers in the Industry, Attend Industry Events.... Volunteer. In today's' society many artistes completely negate volunteering as they believe the world owes them money for their time. Not so at all ... it is not what you can receive but rather what you can give.

Be Versatile: In the Jamaican society many people associate Music Artistes with poverty .. almost every song or Video has something to do with hardship in the ghetto. There is nothing wrong with singing from experience and trying to appeal to emotion, but if you place yourself in that one box.. how will you grow? What if the opportunity comes up for you to collaborate with another popular well established artiste who sings more positive music? This would have missed you because all you know about is "hardship in the ghetto".

Master One Productions is located at 6 Ballater Avenue, Kingston 10. 

If you are an aspiring Artiste, Call us at 876-632-3743. 

We are willing to provide you with the tools to grow your skills/talent.

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