In Jamaica, to many people, if you’re not wearing a
brand “yuh nah seh nutt’n”. A ‘name brand’ as Jamaicans call it, is anything
that is well known and usually more expensive than other brands and generally
more coveted ,”everybody want one”. The essence of a brand is in what it says
to a consumer and how it makes them feel. Business owners of small, large or micro
enterprises; entrepreneurs all have to build an image that is memorable,
reliable, effective and lasting. Who are you? What does your your brand say? How
do people feel about your brand and how long will you be remembered?
A brand is the name,term.design,symbol or any other feature that identifies one seller's product distinctively from other products.
Your brand is everything, it’s true that a man’s
reputation comes before him .Your brand tells your consumer what they can and
should expect from you. It sets you apart from your competitors and builds your
chances of gaining or cutting out a slice of market share for your business.
Is your brand a ‘name brand’? Well known and in high
demand?
Here are some tips in creating your brand:
You
can’t be all things to all people.
Ready, aim, fire! You need a target, you can’t and
won’t reach everybody .There is no brand or product that will appeal to
everyone .Therefore, figure out just who your target market is and make your
brand as appealing to them as possible.
What are their likes/dislikes?
§ Are
you satisfying a burning need with your product or service?
§ Is
your delivery of these services done in a pleasing way?
How does your brand make them feel?
§
Important,
like you value their time?
§
Can
they trust your promises?
Are your services convenient and
tailored to them?
§
Are
your consumers comfortable with your office hours and open/closed days?
§
Do
you make customers feel at ease to ask questions of your services?
Are you high cost/high quality or low
cost/high value?
§ How
do your prices compare to your competitors?
You can’t be at opposite ends of the
field .Who you are as a brand is determined by whom your target customers want
and need you to be .If there is a need, fill it! Tailor your brand to the
people you know will gravitate toward your product/service.
The
foundation of your brand is your logo.
Get a great logo designed and paint the town red
with it!
Rome was not built in a day but when it comes to
your brand, over days of publicizing your brand’s logo it can produce you the
benefit of a buzz on the streets .You always want people talking (positively!)
Create
brand messages
This is what your brand stands for. It tells your
consumer your core values and what their experience with you will be like in
light of your brand attributes.
Develop
a tagline and design templates for your marketing materials.
Make it short, meaningful and memorable. This is
your brand essence.
Your marketing materials be it posters, billboards,
flyers, TV/radio/print ads, social media visuals need to be consistent in their
message, colour scheme and quality. Getting a graphic designer to be true to
your brand essence is also very important.
Be
consistent
There’s no room to be great today and not so great
tomorrow. Never let consumers begin to question who you are. Build a
relationship with consumers that will allow them to trust your brand and recommend
your brand without question.
Branding is a day in, day out ordeal.Establishing a
brand is only half the battle.Maintaining your brand image is the next task at
hand. Using a reliable agency to market your brand and keep up your appearance is paramount to building an effective brand.
Designing your logo, flyers, and billboards, in essence will build a reputation for your
brand that will positively persuade your consumers on how to think and feel
about your brand.
Your trusted partners in branding, Master One
Productions Ltd, will get your business off on the right foot when it comes to
branding your business or even your personal image.
Our services include:
Video
Shooting
Photo Shoot
Marketing & Promotions
Studio Session Recording
Green Screen Studio
Professional Video Shoot (Indoor/Outdoor)
Professional Photo Shoot (Inclusive of Make-Up Artiste)
Advertising Agency
Video Editing
Production
C.D Printing/Duplication
Contact Master One Productions Ltd 1876 - 908 - 3042
Email: masteronemusic@gmail.com
Master One Productions Ltd.
"Music is Our Destiny"
Get your branding right!
Blessings!
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