Thank You ALL

As the year comes to a close we would like to take this time to say a special Thank You to ALL of YOU our wonderful support throughout the year. We would like to thank our Vendors , China Garden Restaurant , Kew Corner Restaurant, Mr. Kevin Jackson and all the wonderful people who has contributed to us as a team in whatever way you could.

We anticipate the wonderful and challenging things 2015 might bring, however we are confident that with all of you on board .. things will be a lot better.

THANK YOU ALL SO MUCH!

From All of us at Master One Productions Ltd

Check us out on Facebook:

https://www.facebook.com/MASTEONEPRODUCTIONS

HAPPY HOLIDAYS !

Master One Productions wishes you and yours a happy and prosperous holiday season!

Here is our closure notice: 

We will be closed on December 25th ,26th and 27th and January 1st

See you in 2015!

Blessings

Capture Land - Short Movie

Jamaican films can be quite interesting as the angle with which a Jamaican story can be told is almost endless.We show the wider world different aspects of  Jamaica ,aspects that are not sun ,sea and sand.We can paint aspects that debunk the myth that Jamaica is just a great beach or worse that only violence is known here.Watch an interesting picture,an engaging tale,a journey of 'reason' in "Captureland".

"Captureland" is a short film by Nabil Elderkin inspired by the words of the late Nelson Mandela,and the song "Capture Land" by Reggae artiste,Chronixx. The short film was shot in early November of this year,in the historically rich Port Royal,Jamaica.

Capture Land was created as part of The Power of Words series in partnership with the Tribeca Film Institute and the Nelson Mandela Foundation.This has helped to spark the interest of filmmakers to explore the possibilities of using the written legacy of influential figures [such as Nelson Mandela] as a stepping stone for their work and edifying their audiences.

In its inaugural year ,the series will look at the teachings and writings of Nelson Mandela as a muse for more stories.

This short film may be accredited to Tribeca Film Institute ,Nelson Mandela Foundation, and Out of Africa. 

Reggae Legend Luciano Endorses Master One Productions Ltd

Luciano has been one of our most supportive clients throughout the years. Watch as he invites you to step in to Master One Productions and utilize our amazing services.

Services Done for Luciano

CD Printing | Photoshoot

Contact us at: 876.908.3042 | masteronemusic@gmail.com

RON MUSCHETTE'S NEW HOME IS ...

In this personal and emotional Video #TheKingOfRadio expresses his sincerest gratitude to all his wonderful fans, Ochie Rios/St Ann , Irie Fm, The Team at Master One Productions and all other well wishers for the amazing journey thus far.

Watch the Video all the way to the End to see where his  New Home will be

Get Social with Ron

Facebook

Ron Muschette World Reggae Top 20 Chart

Ron Muschette 

Poetry in Motion

Musicians are poets .They create poetry in motion, as melodies move our souls,their voices instruments for toying with .Their bands create the background music to our lives.They can move us,into places of peace,serenity to fun,joy and excitement or take us to a dark,solemn or reflective place.This is the power of music and those that contribute to it.Will they spread good vibes or negative energy? It is entirely up to them.

The messages,images and emotions that musicians are able to produce for a listeners can be intentional and beautifully resonant with those that can relate to its meaning. Understanding music,the theory of it, is actually a very complex thing.

"Luckily ,we don't have to understand music to enjoy it"

Master One Productions 
Music is our Destiny!

The 57TH Annual Grammy Awards Reggae Nominees

We likkle but we tallawah! Every Jamaican know seh silent river run deep.The world has seen it before but they continue to be amazed by this tiny island,Jamaica and the children of its soil.Jamaicans have been leaving their stamp on the world everywhere they go ,we have been doing it for decades now but we still continue to stun the world.We have rocketed to the highest level in athletics time and time again with our team of trailblazers,and most recently our aquatic star, Alia Atkinson becoming the second black woman to set a world record in the women's 100m breaststroke.

Our music is never too far removed from this list of astounding impact from our little rock.In this the 57th Annual Grammy Awards the nominees for the Best Reggae Album are..... !! *drumroll*

Fly Rasta by Ziggy Marley  

Label : Tuff Gong Worldwide

Full Frequency by Sean Paul  

Label:VP/Atlantic

Back on the Controls -Lee 'Scratch' Perry 

 Label : Upsetter 

Out of Many,One Music -Shaggy  

Label: Ranch Entertainment,Inc.

The Reggae Power -Sly & Robby & Spicy Chocolate  

Label: Universal Music Japan,VP Records,Taxi Records

Amid the Noise and Haste -Soja    

Label: Ato Records 

The 6th nomination may not be Jamaican but our music is that great the world wants to borrow it ,we own it! ;)

Just keep supporting our own and we could get bigger than we could ever imagine! #ProudJamaican

Lets watch our artistes on their night in the spotlight,see you Grammys night (chillin' in your living room) February 8th,2015!

Bless

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Marketing vs PR

MARKETING VS PR

Publicity,Public Relations ,marketing and advertising, aren't they basically the same thing? No they aren't synonymous .They all communicate a story but the aspects they focus on differ.Public Relations (PR) and Marketing often get interchanged by those that don't understand the difference in their function.Their functions overlap and are very similar but  they are very unique and intricate and tend to compliment each other. The technology savvy users of social media and the 'techy' makes it even more important for these tools of persuasion.They are used not as a single effort by a business to propel itself and etch its brand into its customer's mind's but as part of a communication strategy.

PR is building a relationship with your customers.

Marketing is centered around building a product to have the right price ,placement and the right promotion of this product for its targeted consumers. A marketer's aim is to sell a product or service while PR is more concerned with the reputation of a brand and how consumers interact with that brand.This relationship building has taken a new form since social media is every company's best bet to connect with a variety of audiences,young and old.

Marketing supports sales.

While Public Relations is also concerned with the sales an entity makes ,this is marketing's prime goal.PR is defined by its overall positioning of a company ,its marketing and its sales.Every aspect of a company's communication strategy is targeted toward making more sales,including PR,but in a less direct way.By the good promotion of a company,consumers will see the company in a good light and the sales will come.

Marketing is proactive while PR is reactive.

Ever heard of a PR crisis ?  PR efforts are often made when there is news to be reported, a community that needs outreach,a new product to promote or change in a company's branding.PR is the aspect of a company that tries to capture the attention of the audience it targets to gain a special place in consumers' minds and hearts.

All in all the lines of these vehicles of communication to sell and bring profit to an organization blurs more and more each day.Due to new technologies and the need for target markets to stay plugged in to every move companies (small or large) make.

A company is more than a building,more than a logo ,more than a catchy tagline but a relationship and driving people to action ,which is the purchase of your product,service or idea . However , a tug and war need not be settled to see whether PR or Marketing is more effective ,but the two need to work together to make the dream work.

Master One Productions 
Music is our Destiny!

Bless

5 Reasons to Purchase Tydal's Latest Album

If you follow trends or is up to date with Reggae Music , you must have heard the buzz about the Master One Productions Artiste Tydal & his latest Album "Mission Incomplete". Mission Incomplete as described by Tydal is his collection of 19 Tracks of quality Reggae Tracks where some songs are written by the Artiste himself based on his personal experiences and current issues in Society. In case I have't sold you enough with that long intro , here are 5 reasons you need to get this Album.

1.Mastery : This just means the songs on this Album were mastered to perfection thanks to the skilled engineers from Tuff Gong & Anchor Studios ( just to name a few ) The harmonies are on point and all the levels are up.

2. Packaging : Have you seen the Packaging? As humans we shop with our eyes ... it has to look good even before we consider how its going to sound before we shell out hard earned cash to purchase it. Tydal's Packaging , from the artwork tells a story of what the Album is about all in that package.

3. Great Reviews: Since the release of the Album, Mission Incomplete has been reviewed by noted Music Journalist & Blogger Dan Franck of United Reggae.com & World Reggae.com. Click below to read these reviews. United Reggae.com | WorldReggae.com

4. Support Quality Music: Music today has changed significantly .... When you purchase this Album , you are getting real authentic Reggae Music ... No gimmicks. There is a song that appeals to everyone .. whether yo are male or female.

5. It Makes a great Gift: With the holiday season fast approaching ...This is an easy breezy gift idea! The packaging is already sleek which makes it easy to give to just about anyone. The only thing you would need to make it complete is a signature from Tydal himself.

To Purchase Mission Incomplete Click on the Links Below

iTunes

VP REGGAE

Get Social with Tydal

 Facebook

Instagram @tydalmusiq

Twitter +tydalmusiq 

Master One Production's Gift List

Tis the Season to Spend Less Money ?

Really ? Spending less the Christmas season is almost like daydreaming about paying no bills. It's close to impossible to get ALL the things you want (and need) this festive season without breaking the bank.

Let's look at some Christmas gift ideas:

Tis the Season to Spend Less Money ? On what ? Is the question you might ask. Instead of  trying to go expensive with your gift ,value is what really matters and even better  a creative gift will stand out and be remembered for years to come.

Picture ,picture on the Wall .
How about getting your family to do a Christmas family portrait? Yes! Everybody can get dressed up,made-up and make it an event!
Master One Productions Photography package includes :

$13,000 - 15 pictures

$22,000 - 25 pictures

$54,000 - 45 pictures

$1500 per picture unedited 

$2000 per picture edited

Custom Design a Personal Item
T-shirts,cups ,stationary items,caps ,books,bags,any and everything can be personalized for your loved ones this Christmas at a reduced rate with Master One Production's Christmas promotion from now until the end of January!

$2000 for CD orders of 50 CDs or more 

Logos for artiste $2000

Banners $1500 - $2500

Edit photos or pictures brought in by customer $900

Print or duplicate CDs or DVDs
Do you have special events recorded and want them reproduced?
Weddings ,graduation ceremonies ,Award ceremonies,compilations of songs or other audio.

50 CDs or More - Colour or Black & White 

Colour -$70

B&W - $60

50 CDs = 3 FREE

100 CDs = 10 FREE 

Duplicate them and share them with family and friends this Christmas!

All amazing gifts!
Gifts this personal and close to home cant be beat!

Call 908-3042 or come in to 6 Ballater Avenue .

Tis the Season to Spend Less Money !

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"Name Brand ": Branding,Get it Right .

In Jamaica, to many people, if you’re not wearing a brand “yuh nah seh nutt’n”. A ‘name brand’ as Jamaicans call it, is anything that is well known and usually more expensive than other brands and generally more coveted ,”everybody want one”. The essence of a brand is in what it says to a consumer and how it makes them feel. Business owners of small, large or micro enterprises; entrepreneurs all have to build an image that is memorable, reliable, effective and lasting. Who are you? What does your your brand say? How do people feel about your brand and how long will you be remembered?

A brand is the name,term.design,symbol or any other feature that identifies one seller's product distinctively from other products.

Your brand is everything, it’s true that a man’s reputation comes before him .Your brand tells your consumer what they can and should expect from you. It sets you apart from your competitors and builds your chances of gaining or cutting out a slice of market share for your business.

Is your brand a ‘name brand’? Well known and in high demand?

Here are some tips in creating your brand:

You can’t be all things to all people.

Ready, aim, fire! You need a target, you can’t and won’t reach everybody .There is no brand or product that will appeal to everyone .Therefore, figure out just who your target market is and make your brand as appealing to them as possible.

What are their likes/dislikes?

§  Are you satisfying a burning need with your product or service?

§  Is your delivery of these services done in a pleasing way?

How does your brand make them feel?

§  Important, like you value their time?

§  Can they trust your promises?

Are your services convenient and tailored to them?

§  Are your consumers comfortable with your office hours and open/closed days?

§  Do you make customers feel at ease to ask questions of your services?

Are you high cost/high quality or low cost/high value?

§           How do your prices compare to your competitors?

You can’t be at opposite ends of the field .Who you are as a brand is determined by whom your target customers want and need you to be .If there is a need, fill it! Tailor your brand to the people you know will gravitate toward your product/service.

The foundation of your brand is your logo.

Get a great logo designed and paint the town red with it!

Rome was not built in a day but when it comes to your brand, over days of publicizing your brand’s logo it can produce you the benefit of a buzz on the streets .You always want people talking (positively!)

Create brand messages

This is what your brand stands for. It tells your consumer your core values and what their experience with you will be like in light of your brand attributes.

Develop a tagline and design templates for your marketing materials.

Make it short, meaningful and memorable. This is your brand essence.

Your marketing materials be it posters, billboards, flyers, TV/radio/print ads, social media visuals need to be consistent in their message, colour scheme and quality. Getting a graphic designer to be true to your brand essence is also very important.

Be consistent

There’s no room to be great today and not so great tomorrow. Never let consumers begin to question who you are. Build a relationship with consumers that will allow them to trust your brand and recommend your brand without question.

Branding is a day in, day out ordeal.Establishing a brand is only half the battle.Maintaining your brand image is the next task at hand. Using a reliable agency to market your brand and keep up your appearance is paramount to building an effective brand.

Designing your logo, flyers, and billboards, in essence will build a reputation for your brand that will positively persuade your consumers on how to think and feel about your brand.

Your trusted partners in branding, Master One Productions Ltd, will get your business off on the right foot when it comes to branding your business or even your personal image.

Our services include:

Video Shooting
Photo Shoot
Marketing & Promotions
Studio Session Recording
Green Screen Studio
Professional Video Shoot (Indoor/Outdoor)
Professional Photo Shoot (Inclusive of Make-Up Artiste)
Advertising Agency
Video Editing
Production
C.D Printing/Duplication

Contact Master One Productions Ltd 1876 - 908 - 3042
Email: masteronemusic@gmail.com

Master One Productions Ltd.

"Music is Our Destiny"

Get your branding right!

Blessings!

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"Tis the Season to Spend Less Money" Promotion

'Tis the season to spend less! Yes,we are talking about Christmas and yes we know its just November but we also know you were thinking "Christmas" too.What's special about the Christmas season? Family,friends, good food and good times.There are sooo many things but for all you entrepreneurial minds who are always on the grind,hustling,you know you want to spot a good deal for the holidays. Position yourself or your business for greater things in the busy Christmas season and beyond into the new year !

Have you ever been to a fast food restaurant and find that you can get great deals on your favourite food at a discounted price instead of going whole turkey with a big,expensive meal? It's the "dollar menu" where you don't have to empty your pockets to get what you want. Master One Productions will cater to you this Christmas Season with this our seasonal promotion! After all "T'is the Season to Spend Less Money" and we really mean LESS! ;)

PHOTOGRAPHY

$13,000 - 15 pictures

$22,000 - 25 pictures

$54,000 - 45 pictures

$1500 per picture unedited 

$2000 per picture edited

CD PRINTING & DUPLICATION

50 CDs or More - Colour or Black & White 

Colour -$70

B&W - $60

50 CDs = 3 FREE

100 CDs = 10 FREE 

GREEN ROOM

$2000 per hour for 5 or more hours - booked/rented

GRAPHIC DESIGNING

$2000 for CD orders of 50 CDs or more 

Logos for artiste $2000

Banners $1500 - $2500

Edit photos or pictures brought in by customer $900

                             

From now until the end of January,Master One Productions have dropped the price of ALL services, you read it right,all services. Photoshoots,Videos/commercials,graphic designs,CD printing and duplication and much more!

Call 908-3042 or E-mail : masteronemusic@gmail.com
or visit our office at 6 Ballater Avenue.

Get VALUE for your dollar with Master One Productions' 'Tis the Season to Spend Less Money" Promotion.

Master One Productions is ready and raring to give you some of the best deals for business and personal photography,graphic design and CD printing and duplication this Christmas!

Blessings!

Hot Topics in Entertainment Today

Beauty vs the Ras

Social Media has been buzzing with so much that we could not keep it to ourselves! First off , It's Beauty vs The Rasta. Media Personality & Miss Jamaica 2013, Miss Universe 2010 Runner up Yendi Phillips, declares war on her ex Chino McGreggor! Chino Producer & Artiste , son of iconic Reggae Artiste Freddie McGreggor was slapped with a Court order from the former Queen where she is requesting $60,000 per month for the child, 3 visitations per week & also for their to be a split in Educational & Medical expenses for the child. According to Yendi , the court document was leaked!
“It is most unfortunate that due to our public image, I was not given the privilege of privacy, especially since this matter involves a minor child. This is a pending legal matter which is before the court and as such I am not able to comment,” Phillips said.

Shaggy Builds Houses for Haiti

Internationally acclaimed artiste Shaggy will perform at Food for the Poor's 20th Annual Building Hope Gala to raise funds to build critically needed houses for poverty stricken individuals in Haiti.
According to Food for the Poor President ,Robin Mahfood , Shaggy was specially selected to perform based on his involvement in various humanitarian endeavors.“Shaggy is a true friend of Food for the Poor. Thanks to Shaggy, the determination of Building Hope Gala committee members, and the South Florida community, Food for the Poor is positioned to build even more homes to commemorate the gala’s 20th anniversary,” said Mahfood.

Jamaican Producer , Russian Goes Platinum

Tarik " Russian" Johnston earned himself a Platinum Plaque for his work on the Reggaeton Track
" Passion Wine". "I feel good about this accomplish-ment, especially that I'm from Jamaica. Having a Jamaican producer and artiste on a platinum-certified single is a good look. Big up to Sean Paul for believing in it," the 24-year-old told the Jamaica Observer.

Like us on Facebook to keep up with our Latest Sales & Promotions

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Full Black Ja a Full letdown?

Last Saturday , the grounds of the Lime Golf Academy came to life with the staging of Full Black Ja. Full Black is a live event which features some of Jamaica's hottest Artistes & D.j's like Sizzla , Ninja man , Lady Saw ,  Beenie man , Elephant man, Kiprich , Ding Dong & Ishawna.

Deemed as the ultimate Dancehall Showcase, this was not the place for any pya pya performers! This show was like a Pre-lude to Sting  for us "town people" if you are into that kind of vibe. According to Queen of the Dancehall, Lady Saw, she will be in a different kind of vibe and everyone will be taken for the ride of their lives at LIME FULL BLACK. Whilst a few billed artistes got their chance to perform , other billed Artistes like : Beenie Man, Ninja Man, Elephant Man, Kip Rich, and Ding Dong were yet to perform when the Police came and pulled the Plug at 3:05 A.m. The promoter of the event Horseman was not able to comment of the sudden "lock off" of the event but had this to say "I just want to thank all the billed artistes for attending".

There was one artiste who stood out for the night which I'm sure we all saw on one Social Platform or the other which was Ishawna. The popular female artiste debuted tow looks at the Event one Demur and the other Risque. We are not quite sure how these looks played into the performance but she sure struck the Media and all Smart Phone users attention.

Full Black Ja is a product of the Lime MVP with an attempt to create awareness of that product and appeal to a wider audience. The Event is attended by thousands of patrons each year.

If you went to the Event , tell us about your experience

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Marketing & P.R

High Quality Videograpy & Photography

CD & DVD Printing & Duplication

Full Scale Green Screen Room

ACHOO (A TRUE)!

Your health has been under attack since September or so, of this year. How are you coping? Physically, Spiritually and Psychologically that is... no pity parties. Believe it or not, you fight illnesses with your mind as much as you do with your body. Everyone everywhere has an idea of what the causes of these ailments are.
It’s apocalyptic for some, the end of the world, for others it’s human kind creating war on themselves, for many “A cyaa mosquito do dat!” and the conspiracy theorists meet and discuss their take on the outbreak of disease. On every street corner, in every office, around every school campus-the kids are talking current affairs, not to mention tuning in to the 7 o’ clock news. At first it was Chikungunya and as it still plagues our little rock we wait with unease, careful to dodge the sneezes of the U.S (we know how that goes)

Like a stubborn sneeze E-e-e-e-Ebola is on our minds, us trying to hold back as any eruption could rock us into a place of serious pain and convulsive shock of the “nervous system”. Many are nervous about the potential of this disease.

I’m sure we, as a nation, are praying to be speared from this disease and any other diseases of its kind.

Leave us your comments Below

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What Photography Means to Master One Productions.

Photography is an intricate art that opens our eyes to ordinary things that we would usually pass by unnoticed in our day to day lives. Master One Productions has our very own in-house photographer, versed on graphic design, and videography. We can wrap up your memories in a smooth, professional and clean cut way at a competitive rate.

Master One Productions Ltd Recording Atiste Tydal

They say a photo is worth a thousand words, what are you saying?

Come in to 6 Ballater Avenue, Kingston (Off Balmoral Avenue) to get your photo fix, you won’t regret it! PACKAGES START AT JUST $15,000 JMD

"What I like about Photographs is that they capture a moment gone forever , impossible to reproduce"

Written by Danielle Wright

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Employers Counting the Pennies Lost to Chik-V: Chikungunya and Jamaica’s Productivity

One Panadol! One Panadol! (x2) Mosquito one, mosquito two, mosquito bite me mosquito bite you! is one of the tunes of the mosquito spread virus in Jamaica by the young, up and coming artiste Wayne J .While a number of Jamaican artistes are finding productivity in the outbreak of the Chikungunya virus by making songs poking fun at or informing the public about the virus, many other sectors of the work force are being combated by high levels of employee absenteeism. Employees are feeling the bite, a pinch to their pockets as they lose worker productivity. This attack on productivity by the virus has gotten the attention of The Jamaica Employers’ Federation (JEF).

The JEF expresses its concern about the threat to productivity on the island stemmed from an increase in the number of suspected cases of the Chikungunya virus. The JEF’s immediate past president Wayne Chen said the private sector is aware of an increase in employee absenteeism and the impact of the virus on the work force and the ripple effect on the economy could be significant. However, there is hope as the authorities work fervently to ensure that the outbreak does not attain epidemic status.

  

President of Jamaica Employers’ Federation – Wayne Chen 

A detailed analysis of the impact that the Chikungunya virus is having on Jamaica’s productive sector is being conducted. David Wan, President of the Federation, has stated that the initial responses to a Chik-V survey being conducted, from five per cent of its 400 members; a clear indication that productivity is being affected.

"Approximately 90 per cent of that five per cent that responded say that they've noticed an uptick in absences and sick-leave for flu-like symptoms," he said.

Wayne Chen- President of Jamaica's Employer Federation

Employers are being asked to empathize with employees in the wake of the truly crippling disease that renders its victims helpless to high fever, excruciating joint pain mainly in the hands, wrists, muscle pain and ankles and a rash. The Health Ministry states that even though the virus does not often result in death children and the elderly are at risk of more severe symptoms. 

The Health Ministry anticipates that this debilitating virus is likely to take its own “sick leave” in six to twelve months. Until then keep safe with mosquito repellents containing Deet, remove water from old tires bottles and cans around your house or workplace and close windows and doors in the evenings! 

Have a good one Master One Fam!

Written by Danielle Wright

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Successful Tips for Going on Tour Pt 2

Our last article looked at Successful tips for going on Tour. As an Artiste , going on Tour is a huge part of your career , a large percentage of funds is earned by venturing to new Countries & Cities. Below is the last set of tips for going on Tour.

TIP #5: Go tell it on the Mountain!

Get the word out by bull horn, town crier or trumpet (just kidding).These days social media is the talk of the town and it would do you good if your following (assuming your brand as an artiste is social media savvy) is updated on the where and the when of your travels. It is important to be consistent online by keeping your fans up to speed through your social media outlets. Also be sure to get influencers from local newspapers, entertainment websites and blogs to get the word out about your tour, even give out a few press passes to these influencers to maximize press reach.

TIP # 6: Plan your day to day activities

Don’t just plan your venues! Where will you sleep? Eat? Travel from place to place? The nitty gritty has to be planned so you can even schedule free time throughout your tour. This is not to waste time but to ensure that you do not burn out (that’s when things get real messy). Have some downtime, a stressed musician will not perform at his best .Go and check out what different cities or towns have to offer while getting to do what you love as an artiste. The better relaxed and prepared you are the more benefit you will get out of you time on tour.

TIP# 7: Raise funds and budget

If there was no other reason to plan your tour far in advance, this is why. Planning ahead will allow you to raise money for your tour. Whip out your calculator and tap it up like Madea, ensuring you calculate all your mileage, hotel accommodation, food, emergency funds and enough cushioning for the unexpected. You can put aside some rain money from local gigs for your tour.

TIP#8: Advance the shows

Make sure to follow up with the show coordinator sometime between a month and a week before your performance date. This will paint a good picture of you as a serious professional with the venue and to the promoter. You always want to be held as reliable and professional in your endeavours.This will also allow a smooth flow of events for your fans and your band.
Some questions to consider:
 When are the set times?
What time do doors open?
What time can we load in?
Is there a sound guy?
Are there monitors?
Is there a catering budget?
Is there a runner for the show?
If your fans are younger, is there a curfew to worry about?
Researching these things will save you time and money and will leave your undivided attention on the paramount: your performance.


TIP #9. Build solid credibility

When it’s all said and done and your tour is over (sadly, all good things come to an end) keep the connections! keep in touch with the venue managers and booking agents. Send thank you letters and check in with them if ever in the same area again. These links will go a far way throughout the rest of your career. Manners carry you through the world!

By following these pointers, you’ll be prepared, organized and ready for the road! 

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Successful Tips for Going on Tour: Part 1

Jumping from one place to another, reaching out to fans and other curious Joes and doing your favorite thing in the world. This sounds like a great opportunity for a musician whether new on the scene or an established entertainment mogul to spread their influence to different geographies. Seeing persons outside of your local fan-base respond to your music is the ultimate reward for a musician .However, touring also comes with its eventualities and putting in quality preparations for your tour will make it as satisfying and beneficial as it can be.

Here are 9 successful tips for going on tour!

TIP #1:  Legitimate Work
 Plane tickets? check  
 Itinerary? Check
 Work permit? Uuuum?

Whatever you do, wherever you go, ensure that you secure for yourself a work permit for you to freely traverse on your tour without any glitches or hitches with the law.

 Decide how you will apply, whether online or on paper.
 Get the application package
 Pay the application fees
 Submit your application

Once you have your work permit, you are good to set up the logistics of your tour! One step closer to a successful tour!

TIP #2: Prepare your Electronic Press Kit

Before you wheel out your suitcases and dust off your passport you need to make sure your electronic press kit (EPK) is in tip top shape, indeed pristine condition to submit to venues along with all your social media channels and your website being up to date.

TIP#3: Do your Research

Have you ever been to a new place or event that didn’t quite meet up to your expectations in terms of entertainment value and value for your money? You want to ensure that the places you visit during your tour are worth visiting. Is this where your target market is? Are people keen on coming to the locations you have chosen? Many artistes or marketing managers (some artistes juggle both and have even more roles) separate their markets into A, B and C markets.
“A” markets are big music markets,” B” markets tend to be less dense areas but still with decent art scenes while “C” markets are typically less populated areas ; build your itinerary accordingly. While A markets will give maximum exposure, B and C markets are just itching for excitement and high entertainment! Your research will allow you to make informed decisions about venues. You will be able to uncover who has been to these venues before, how successful they have been and whether it is worth it to go there.
Once you get a hold of list of venues in the markets you want to tour through research, begin contacting them with your EPK and start confirming and solidifying your route. Six to twelve (6-12) months in advance is the best time to start doing this.
This tip will save your life! Don’t skip it.

TIP#4: Eye out your Pit stops.

The previous tip leads us to the next step of properly planning your tour. Planning a tour is a diligent process if you want the best results, more fans and more love from loyal fans. You should plan your tour at least six months, even a year in advance. This will give you room to wiggle your toes and to fit comfortably on venue booking calendars well in advance. You will also have time to plan your marketing calendar – from scheduling social media posts to getting on community calendars getting the people ready for your tour.

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A Dangerously Roots Night with Duane Stephenson

On Wednesday September 24, the Master One Productions Ltd Team was invited to " Dangerously Roots" the 3rd Studio Album for Reggae/Roots Artiste, Duane Stephenson.

Duane Performed songs from the new Album like "Cool Runnings" , "Good Good Love" , "Rasta For I ", as well of a few popular hits form earlier hits that catapulted his Career.

Below are Pictures of the night

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Tydal Completes 2nd U.S Promo Tour

Reggae artiste and songwriter Tydal returned to the island last week after completing a promo run of South Florida. This was his second promo appearance in the United States since January.

The Master One recording artiste utilized the promotional jaunt to broaden his fan base, while introducing his music to a multicultural audience.

"I gained a lot of exposure from this promotional run. We did clubs in South Florida and this exposed my work to a multicultural audience," Tydal said in a media release.

Among the venues he performed at were South Beach in Miami and the Ginger Bay Café in Hollywood, Florida.

The artiste also visited several media outlets, including radio station Hot 105 FM, WAVS 1170, 99 Jams and Starz FM where he did interviews and promoted his music.

Earlier this year, Tydal launched the EP, The Journey of a Young Warrior. Among the tracks which have gained strong support are Silent Warrior, Babylon Burning and Somewhere In Africa. The EP was released by Master One Productions and VPAL Music.

Tydal is gearing up for a number of local and overseas gigs. He can be seen in action at the CB Pan Chicken Championships grand finals in November, as well as several shows locally during the Christmas season.

A video for Somewhere Is Africa will be released shortly.

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Successful tips for Shooting a Music Video

Sooo you've made it to that point where you've written a hit song, recorded it , did some promotion and is now ready to shoot the Video. Believe it or not , shooting a Music Video is no easy feat. It involves working with people with different personalities and trying to match creative personalities by bring a creative vision to life. Below are tips for shooting a music video successfully.

Get a Script: You need a script! There are no ifs, buts or maybes... this will serve as a guide to your video and will help you to know who or what goes where and also all the scenes and transitions. As mentioned above each person has their own idea and its important to have some sort of direction for clarity. Here at Master One Productions Ltd, a script is included in the videos we shoot for our clients.

Be on Time: In this Industry time is literally money. You should have a running order which is like an Agenda or Program for the day which tells you who will show up when and the time things will get done. It is important to do make-up first as this takes the longest. The artiste also needs to not play Diva/Divo and show up at their respective time, even before everyone else.

Have all you Need: Ensure that you have all Lens and Props that you will need for the shoot. It looks really un-professional when a director or producer shows up to set scurrying around for items. If you have trouble keeping track of all you need , write a list and pack them over night.

Quiet on Set! A music Video is not a rave .. even if your song is about an actual Rave! It is not a free pass to a party but it should be taken seriously. There should be no noise, boisterous laughing or anything that is considered disruptive. There is a trend here in Jamaica where artistes tend to bring an "entourage" when they are filming. This entourage consists of : A best friend , mother, cousin , brother, girlfriend , baby mama ,cousins boyfriend and so on. Keep it professional!

Be Creative: I have seen music videos that make absolutely no sense. It's like seeing an airplane on a train track in terms of the way the video and the song differs. The Music Video has to actually make sense! It has to capture elements of the Song in a visual format.Remember at the end of it , your name will be in the end credits and will be the first thing people see when the Video premiers. 

Visit us at 6 Ballater Avenue, Kingston 10 Jamaica

876-908-3042 | masteronemusic@gmail.com

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10 Ways to Kill your Music Career

Music is a wonderful field to get into. It requires Talent , Passion and Dedication. There are some people who dive into the Industry without any clue thinking they can do it all by themselves. This , along with others ways is how you can kill your Music career before it even starts.

Having an "Entitled" Attitude: Many Artistes and Musicians go into the industry thinking they are entitled to everything. They show up late to rehearsals, skip studio sessions and are generally rude to everybody because they believe the industry owes them something for their talent.

Substance Abuse: I have no idea why Musicians and Artistes love drugs .. maybe because it's easily accessible and cheap compared to a Lamborghini.Whatever it is, it is one of the quickest ways to kill your career .. literally. Think Whitney Houston and Jamaican artiste Tiger ( not dead physically but his Career is )

Not having a serious Web Presence: We live in a Digital Age, most people are logged on to whatever device for more than half the day. Artistes need to find a way to reach these potential fans when they are online by committing to building their online presence.

Not Touring: Some artistes like Celine Dion make the bulk of their Revenue from touring. Touring is getting harder and harder since recording continues to devaluate. Tip for Touring: Tour with a popular artiste in the same genre as yourself.

Not Being Fully Available: Having a successful music career is a full time business. It is impossible to have a full-time music career and a full-time job at the same time. Something has got to give.

Giving Away too much Free Music: Sure you can have a few Promo CD's to give to promoters and disc jocks, but there is no sense in giving your music away to everyone who asks. How will you make money? There is a discrete way of telling your fans to purchase your music online.

Delivering a Terrible Press-Kit: A Press-Kit is like your "Musical Resume", ensure that all words are correctly spelled, ensure the pictures are current. A powerful, well-crafted Press Kit dramatically increases the chances of catapulting your career to the next level.

Relying on everyone but yourself to build your Career: Sure Managers , A&R and Record Labels are there to help you get your talent to that level ... but that is exactly what they are there to do.. help you. The onus is on you to go that extra mile to stay a few hours more in Studio to perfect that song.

Making Terrible Music: In the Jamaican Society for example, this seems to be very popular. A lot of young artistes are making music that has no value and makes no sense. Sure it's popular for now .. but it has no staying power or longevity.

Not Selling Merchandise: This is for more established Artistes. Once you've built a fan-base , its now time to add merchandise... It could be T-Shirts, Shoes, Watches .. whatever it is, sell something with your name on it! This is additional Revenue.

Master One Productions Ltd is a Full Service Boutique Marketing & Entertainment Company

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Anguillian Artiste Omari Banks "Runaround"

The highly anticipated Video for Anguillian Singer Omari Bank's latest Single "Run Around" is set to be released on June 26!

See Below for a Preview of the Video

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Get the Latest  Album "Move on" 

https://itunes.apple.com/us/album/move-on/id871857362

3 Reasons You Need an Audio Engineer

"One good thing about music, when it hits you, you feel no pain"

Bob Marley

The above saying by Reggae Icon Bob Marley from his popular song "Trenchtown Rock" might be true , however you need a professional to help you make that music and take you to the level of Bob Marley.

Who is an Audio Engineer?

An Audio Engineer is someone who uses specialized machinery and equipment to record , mix or reproduce music , voices or sound effects. Below are 5 reasons why you need an Audio Engineer.

1. To Track your Vocals: You might think you have the best voice in the world ( along with your mom and dad) But there are certain key elements only an Audio Engineer will know. Maybe you are singing a certain key too high or low and the Engineer will know just how to manipulate his equipment to get your voice to the right level.

2.  To Ensure your tracks are properly mixed: Mixing Software are a dime a dozen , they can be downloaded from a variety of websites on the website , some even Free. These days everybody is a "professional mixer" . You want to ensure that you take those songs you spent hours recording to a professional to ensure they sound right and not "muddy" like you are constantly falling down a tunnel.

3. To build a sustainable Brand: Believe it or not , building a music career has a lot to do with "Brand Building". This also has a lot to do with the way your market perceives your Brand ( your voice/talent ) Let's take T-pain for example ... his Brand had a lot to do with the way an Audio Engineer manipulated his Voice with Auto Tunes. After this, Auto Tunes Skyrocketed and everybody's voices came out sounding amazing ( until Jay-Z declared a "death of Auto- Tunes) However , it all had to do with the professional skills of one person knowing how to manipulate that voice.

Master One Productions Ltd has a Studio in our facilities where we offer Studio Sessions, Voice Overs , Mixing & Mastering and so much more.

Studio sessions starts at $2,200 J.M.D per hour. Book 2 hours and get the 3rd Hour FREE

Contact Info

876-908-3042 | masteronemusic@gmail.com